Amazon buying EA may be a game changer for both businesses as they adjust to a new gaming scene, even though any actual move is still a long way off.
One of the biggest tech corporations in the world is Jeff Bezos’ Amazon which has been at the vanguard of most technology breakthroughs in the previous ten years, from shopping to health care.
Despite all of its advantages, gaming remains the one field in which Amazon lacks dominance. That would all change if its reported acquisition of Electronic Arts goes through.
Amazon has been attempting to enter the video game market for some time. Even with all the money and resources at its disposal, its prior endeavors have always lacked something.
Apparently, the tech giant has been investigating the acquisition of many firms, the most notable of which being EA, rather than taking on an uphill battle. The latest changes in the game industry may make a partnership between EA and Amazon profitable for both parties.
Amazon now provides two separate gaming services. The first is Amazon Prime Gaming, a supplemental service. Through Prime Gaming, Amazon Prime members may get free games each month as well as in-game content that is only available there.
Customers also receive free monthly access to an Amazon partner’s Twitch account as well as all the benefits of a paying subscription. Prime Gaming also keeps Twitch broadcasts for any streamers for 60 days rather than the usual 14.
Amazon also owns Luna, a cloud gaming platform akin to Stadia from Google. For gamers without a PC or console but with high-speed internet access, cloud gaming has emerged as an excellent option.
Customers of Luna can subscribe to channels on the Luna service for a reasonable monthly fee or buy individual titles. Though its growth hasn’t been as rapid as Amazon would have liked, Luna is a fantastic low-cost gaming solution without the need for a console.
For a transaction of this size, there are numerous logistical challenges to overcome, but it is simple to see how Amazon could assist EA in resolving its problems.
With so much cash available, Amazon could make a big investment in EA’s game creation and support. Amazon, one of the industry leaders in cybersecurity, may also provide EA access to such tools to address Respawn’s hacking problems.
Similar to EA’s present arrangement with Xbox Game Pass, Amazon might provide EA Play as a free bonus to Prime Gaming or Luna subscribers in order to improve its current services.