And although Netflix claims it will more than double the size of its existing game library by the end of the year, the fact that only one percent of subscribers play these games makes it difficult not to wonder how long it will be before the streaming service concludes that its foray into gaming is both too expensive and not worth it.
Keep in mind that Netflix is currently having trouble maintaining its user base. Since the beginning of this year, the streaming service has seen a loss of 1.2 million paying customers. Netflix has reduced the number of jobs it has available, as well as its spending and the number of shows it offers.
Creating and maintaining a library of games that is capable of competing with Game Pass or Apple Arcade is an expensive endeavor.
Netflix Subscribers Haven't Tried Its Games Yet - Here's Why
By Shella Artillero - - 5 Mins Read
Netflix began providing its subscribers with access to free video games approximately a year ago. The most recent data reveals that fewer than one percent of the platform's users participate in any of these games.
Despite the fact that the streaming giant has announced more games will be coming to its service, very few of the over 200 million subscribers will likely care.
Back in November, Netflix started offering games as part of its subscription service, and the service launched with five initial titles: Stranger Things: The Game, Stranger Things 3: The Game, Card Blast, Teeter Up, and Shooting Hoops. Stranger Things: The Game was the first game offered by Netflix in this category.
Since then, more have been added, and there are now more than 25 mobile games that users of the Netflix app on Android or iOS devices can download and play on their devices.
Some of these games, such as Into the Breach, are also really good in their own right. In addition, none of these games include any advertisements or in-game purchases (microtransactions).
https://twitter.com/NetflixGeeked/status/1458132284909883393?s=20&t=zcJzL6EoYDoPUzsy1JMS0g
According to a report by CNBC, which mentioned data provided by the app analytics company Apptopia, Netflix's games have been downloaded slightly more than 23 million times and have an average daily audience of 1.7 million users.
On paper, that may look promising, but in reality, it pales in comparison to the 221 million subscribers that Netflix currently has. According to the data presented, approximately 200 million people who have access to the game library that Netflix provides are not playing any of the games at this time, and some of them may not even be aware that they are available.
Despite having a solid list of games that is continually expanding, Netflix is having trouble getting anyone to care about what it has to offer. According to the data provided by Apptopia, all of these games have a combined daily audience of approximately 1.7 million.
On the other hand, there are hundreds of poor-quality mobile games that have twice that number by themselves.
Netflix COO Greg Peters told investors a year ago that the company intends to be "experimental" and will "try a bunch of things," while also explaining that the company is focused on "the long-term prize" of creating popular games that are "connected" to hit Netflix shows and movies.
Peters made these statements while explaining that the company is focused on creating popular games that are "connected" to hit Netflix shows and movies.
And although Netflix claims it will more than double the size of its existing game library by the end of the year, the fact that only one percent of subscribers play these games makes it difficult not to wonder how long it will be before the streaming service concludes that its foray into gaming is both too expensive and not worth it.
Keep in mind that Netflix is currently having trouble maintaining its user base. Since the beginning of this year, the streaming service has seen a loss of 1.2 million paying customers. Netflix has reduced the number of jobs it has available, as well as its spending and the number of shows it offers.
Creating and maintaining a library of games that is capable of competing with Game Pass or Apple Arcade is an expensive endeavor.
And although Netflix claims it will more than double the size of its existing game library by the end of the year, the fact that only one percent of subscribers play these games makes it difficult not to wonder how long it will be before the streaming service concludes that its foray into gaming is both too expensive and not worth it.
Keep in mind that Netflix is currently having trouble maintaining its user base. Since the beginning of this year, the streaming service has seen a loss of 1.2 million paying customers. Netflix has reduced the number of jobs it has available, as well as its spending and the number of shows it offers.
Creating and maintaining a library of games that is capable of competing with Game Pass or Apple Arcade is an expensive endeavor.