Home Best of Entertainment Reviews Guides

Will Nobody Buy An Xbox?

Author Avatar
By Christian Webster - - 5 Mins Read
Xbox controller in green lighting holder
Featured photo | Shutterstock

Xbox-related topics have become quite a buzz in the gaming world lately – particularly the seemingly lacklustre sales performance of the Xbox Series X/S consoles.

Microsoft recently revealed a shocking fact during its third-quarter earnings report: Xbox Series X and S revenue plummeted by a whopping 31%.

The gaming giant attributed this nosedive to lower console sales volumes, which, let's be real, is a fancy way of saying "not enough people are buying Xboxes."

Microsoft's Xbox has been experiencing a year-on-year loss, and 2023 saw a 30% drop in the sale of gaming hardware. It's worth noting that this drop is not just a new development.

The Numbers Game: Where Does Xbox Stand?

Alright, let's break this down into simple terms. According to Grand Theft Auto VI's parent company, Take-Two, there were around 77 million "Gen 9" consoles (that's the fancy term for the current generation) in people's homes as of February.

Now, with a bit of math wizardry, fans speculated that Microsoft had only sold approximately 25 million Xbox Series X/S units to date.

To put that into perspective, the humble GameCube managed to sell around 22 million units during its lifetime, while the iconic Nintendo 64 clocked in at a respectable 33 million.


Chart indicating lifetime sales of Microsoft Xbox video game consoles worldwide as of February 2024
Lifetime sales of Xbox consoles worldwide as of February 2024 | Statista


So, while the Xbox is holding its own against the GameCube (for now), it's still lagging behind the N64 in terms of overall sales.

The Game Pass Factor: Can It Turn the Tide?

Now, you might be thinking, "But what about Game Pass? Surely that must be helping Xbox sales, right?"

Well, not so fast, my friend. Despite the addition of heavy hitters like Call of Duty and Diablo IV to the Game Pass lineup, the sales figures suggest that the subscription service hasn't quite moved the needle as much as Microsoft would have hoped.

But hey, don't count the Xbox out just yet! With the recent release of Sea of Thieves on PlayStation 5 (which dominated the PS Store's top seller list on pre-orders alone), Microsoft seems to be exploring new horizons by bringing its games to other platforms.

CEO Satya Nadella even boasted that Microsoft had more games in the PS5's top 25 best sellers than any other publisher. Talk about a power move!

The Future of Xbox: Adapt or Perish?

While the current Xbox sales figures might be a bitter pill to swallow for die-hard fans, Microsoft has made it clear that they're not giving up on hardware just yet.

Earlier this year, the company promised that its next console would be the "biggest technical leap" in its hardware history.

Plus, Xbox president Sarah Bond reassured gamers that backward compatibility and game preservation remain top priorities.

A candid look at Xbox's sales struggles and Microsoft's efforts to stay relevant in the ever-evolving gaming landscape.

Whether you're team PlayStation, team Xbox, or just a gaming enthusiast in general, one thing's for sure: the industry is constantly shifting, and it'll be fascinating to see how the major players adapt to these changing tides.