This year, The Game Awards shattered its own viewership record, attracting an astonishing 171 million livestream broadcasts, according to statistics reported by Variety. This remarkable figure marks an increase of 17 million views compared to the previous year, highlighting a significant 11 percent growth.

Streaming Achievements

This year marked the first time The Game Awards was available on Amazon Prime Video, adding to its already expansive reach. While views from this platform aren't included in the 171 million total, the measured audience came from major platforms like YouTube, Twitch, TikTok, Facebook, and Instagram Live, alongside regional services in China and India. Each contributed to the record-breaking numbers this year.

Western Platform Dynamics

According to Streamcharts, the show's presence on Western platforms saw a 9 percent increase from last year's figures, peaking at 4.4 million live viewers. Specific platform records were smashed, especially on YouTube and Twitch where significant viewership leaps were recorded.

Co-Streaming Success

One of the noteworthy dynamics this year was the increase in co-streaming on Twitch. The platform hosted 16,500 co-streamers who shared the experience with their fans, a 50 percent increase from the previous year's number. This underlines the ever-growing appeal of The Game Awards as a pinnacle event in gaming culture.

The Rise of Gaming Viewership

When compared to traditional award events, the figures are staggering. The Oscars, for example, recorded just 19.7 million viewers. With the Oscars planning to transition to YouTube by 2029 after their current ABC deal expires, The Game Awards clearly demonstrates the shifting landscape towards digital and online platforms.

Driving Viewer Interest

Why do The Game Awards continue to climb in viewership? Part of the allure is the exclusive reveal trailers that generate buzz, attracting even those less interested in the actual awards. This year, the buzz around an Expedition 33 sweep — where the French RPG snagged nine awards — was a major talking point, further drawing in dedicated fans.