It is finally Super Bowl Sunday, and while the Seattle Seahawks and New England Patriots prepare to clash at Levi's Stadium in Santa Clara today, the real action for gamers is happening at the checkout counter. Retailers have launched a massive wave of last-minute Super Bowl sales, aggressively clearing out 2025 inventory to make way for new spring releases. The headline event? A historic price crash on the LG C5 OLED, widely considered the best gaming TV for PS5 Pro, alongside a surprise digital blowout from Valve and major publishers.

LG C5 OLED Drops to $1,199: The Ultimate PS5 Pro Upgrade

With the 2026 TV lineups from CES just around the corner, retailers like Walmart, Amazon, and Best Buy are engaging in a price war that has pushed the 65-inch LG C5 OLED down to an unprecedented $1,199. This is the moment high-end gamers have been waiting for since the console's launch.

The LG C5 is the perfect companion for the PS5 Pro. Unlike older displays, the C5 features four full-bandwidth HDMI 2.1 ports, supporting the Pro's 4K at 120Hz output with Variable Refresh Rate (VRR) enabled. In our testing, the C5's evo panel brightness significantly outperforms the older C4, making it essential for viewing the enhanced ray tracing features in titles optimized for Sony's latest hardware. If you are looking for cheap gaming TVs at Walmart or Amazon today, this C5 deal is the standout winner.

Steam & Digital Storefronts: 2K Publisher Sale and PvP Fest

It is not just hardware seeing deep cuts. The Steam Super Bowl sale 2026 offerings are technically split into two major events this weekend: the massive 2K Publisher Sale and the heavily trafficked PvP Fest.

PC and console gamers can find deep discounts on major franchises. The 2K sale (live until February 19) features slash-and-burn pricing on sports titles like NBA 2K26—perfect for halftime gaming sessions—and strategy giants like Civilization. Meanwhile, the PvP Fest highlights competitive multiplayer games, aligning perfectly with the competitive spirit of Super Bowl LX. Expect 50-75% off on popular shooters and fighting games that are cross-play compatible, allowing you to squad up regardless of your platform.

Last-Minute Super Bowl Sales: What Else to Grab

Beyond the headline TV and game deals, Amazon electronics deals February 2026 are targeting audio and accessories to complete your setup before kickoff at 3:30 PM PST.

  • Soundbars: Dolby Atmos systems from Samsung and Sony are seeing 30-40% price drops, essential for hearing every bone-crunching tackle or footstep in Call of Duty.
  • Storage: With the PS5 Pro's 2TB drive filling up fast with 8K-texture packs, NVMe SSD prices have dipped slightly for the weekend, with 2TB WD_BLACK drives hitting new lows.
  • Controllers: DualSense Edge and Xbox Elite Series 2 controllers are seeing rare $20-$30 discounts at Target and Best Buy.

Is the LG C5 Worth Buying Over the Upcoming C6?

This is the most common question we receive. While the LG C6 is expected to hit shelves later this spring with marginal brightness improvements, the current LG C5 OLED discount represents significantly better value. You are getting 95% of the performance for nearly half the launch price of the incoming model. For PS5 Pro and Xbox Series X gamers, the C5 remains the gold standard for responsiveness and image quality.

Final Verdict: Don't Wait for Halftime

Inventory for the $1,199 LG C5 is already showing "low stock" warnings at major retailers. If you want to upgrade your living room for the Big Game—or just secure the ultimate display for your PS5 Pro library—you need to act before kickoff. These Super Bowl TV deals 2026 are likely the final clearance pricing we will see until Black Friday.